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From an article by Deidra-Ann Parrish, VAR
Business Insider Jan. 19, 1998
Four VARs. Four opinions. Four fallacies.
- "It's too expensive."
- "We're not sophisticated enough for that yet."
- "It's just sending a bunch of stuff to people to tell them how great
- "There's no way to cost justify it."
Publicity Ideas Pay Off
An article by Marcia Yudkin, Ph.D., from Compuserve PRSIG forum,
The "earned media" concept was original idea behind Community
Wire Service back in 1992, which pre-dated the CWIRE.COM website. Publicizing
articles/events on behalf of charities via
a telephone hotline and fax-back service
led to publishing webpages and other creative community service
projects... which evolved into a "community network." Eventually
the effort to promote a one-man computer consulting business turned into
a community website with a handful of employees, hundreds of volunteers,
tens of thousands of web pages, and many millions of "page views"
over the past several years. The concept still holds true today: blogs
are just as powerful as traditional media. Now -- more than ever --creative
ideas can cause a world-wide sensation, whether for profit or for a good
cause (or both!). --RM, CWIRE Editor