Right before COVID-19 reshaped the world, Rui, Yannick, and Chris came together with engineers Svetislav and Dragan to bring a bold idea to life. By September 2020, we launched our first pilots with two forward-thinking publishers, laying the groundwork for what would become C Wire.

With the addition of Thomas Spiegel as CEO, our founding team was complete. We focused on refining our technology and scaling our presence in Switzerland. By September, after onboarding new publishers and securing our pre-seed round, we welcomed our first sales hire, Martin Garling, to spearhead growth.

2022 was the year of building momentum. Tsigereda established our Customer Success team, while we expanded our engineering crew to power the next phase of product innovation. We launched our iconic Story Ads across trusted publishers and hit a major milestone—serving over 100 advertisers and monetizing more than 70 websites.

With the successful close of our Seed Round, we accelerated growth across all functions. Our Customer Success team expanded to support 170 advertisers, while we scaled to over 140 monetized websites. We welcomed Nadia as Head of Product to elevate our user experience and product strategy, strengthened our Swiss sales team, and launched our first Publisher Success function.

We’re doubling down on our international expansion, with a sharp focus on DACH and France, while laying the groundwork for entry into new markets. 2025 will be a landmark product year—introducing self-service technologies and groundbreaking AI models that will unlock unmatched value for both advertisers and publishers.