The Story Ad format, inspired by social media channels, is intuitive for web users. The product brings together outstanding usability and interactivity, with top-quality inventory from the leading Swiss media companies.
The new format allows advertisers and agencies to re-use existing Social Media creative assets on news and information portals. This media environment delivers better protection for brands against delivery amongst sensitive or undesirable content and allows them to connect with a wider target audience.
The underlying technology combines full visibility with a positive user experience. The ad pauses when out of view and audio must be user activated. The Story Ad format offers users smooth, instinctive usability and a visually appealing format.
Nannette Passberg, Managing Director PHD Schweiz, said additionally:
“When we are selecting communication channels and formats for our client, Bank Cler, there are two essential conditions which we take into account. Firstly, the educational aspect; the activity should contribute to a deeper understanding of the advertised investment solution. Secondly, the interactive character should underline a modern and fresh advertising approach. With this campaign, we clearly see an opportunity that contributes to the communication goals, and we are already looking forward to the results.”
Martin Garling, Sales Director C WIRE, is happy about the successful start of the project: “We are very grateful that we have found an innovative customer in Bank Cler, with whom we are able to demonstrate the advantages of delivering these attention-grabbing formats in an absolutely relevant context, on the the best-known media portals in Switzerland. They actively supported an uncomplicated rollout”.