C WIRE opens in Austria, led by Nicolas Konecny

April 12, 2022
2
 Min Read

C WIRE is open for business in Austria! After two years of strong growth in Switzerland, Austria is the first international market entry for us: an important digital advertising market in its own right, and a logical first international move after our success in Switzerland.

Niki Konecny has joined our team to drive the business as Managing Director, Austria, to create better digital advertising that is fair and effective for people, brands and publishers. 

Niki’s initial focus is building partnerships with some of Austria’s best-known media owners to expand the C WIRE network. In parallel he is meeting key advertisers and media agencies in Austria to showcase our contextual targeting capabilities and innovative ad formats.

Niki is energised by the challenge of introducing our innovative platform to Austria and growing the business - including growing the team. “Building a new business from the ground-up is a fantastic next step for me, after spending the past 10 years in leading Programmatic and Data roles at one of Austria's largest publishers. C WIRE’s ambition to link relevant ad placements with innovative advertising formats, as well as the experienced team, convinced me to make a move into this exciting role. My goal is to support advertisers,  agencies and publishers on their journey to better digital advertising in a post-cookie-world.”

Our CEO Thomas Spiegel is excited about this next phase of development for C WIRE;“It’s great to see us starting our operations in Vienna and have Niki lead the business there. We have ambitious international growth plans and launching C WIRE in Austria is a great first step. Niki has the perfect profile to maximise the opportunity for us; he has a strong background in online media and advertising, knows the market well and brings energy and leadership to the team.