The Zurich-based digital advertising start-up C WIRE has made a prominent addition to its team. Martin Garling (36) will support the company, founded in 2020, as Sales Director from September. Garling was most recently deputy managing director at Goldbach Audience, responsible for the sales of the digital portfolio. Garling has spent his entire career in online media sales. Before joining Goldbach, he was active for several years in different management roles at Tamedia Advertising and as Team Lead at TradeDoubler.
At C WIRE, Martin Garling manages all marketing in Switzerland with a special focus on agency sales. "I am really looking forward to my new task and the challenge of working for a rapidly growing start-up. At C WIRE, it was not only the experienced crew that convinced me, but in particular the technically mature targeting solution, which positions C WIRE perfectly for the upcoming changes around the end of 3rd party cookies," says Garling.
Rui de Freitas, founder of C WIRE, is very excited about the new hire: "I have worked with Martin in the past and couldn't have imagined a better Sales Director for us. He is customer-focused, understands the needs of advertisers and is passionate about product development. Martin does everything for his clients to make them successful and pays attention to every detail so that we become even better faster."