Unlocking the Next Frontier in Programmatic
Cannes Lions 2025 Panel

Join industry leaders at Cannes Lions 2025 for a panel on the future of programmatic advertising. Discover how supply-side data, containerized algorithms, and closed-loop optimisation are reshaping targeting and measurement. RSVP now for insights, canapés & networking.

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7min walk from the Palais des Festivals
8 min walk from Cannes Train Station

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This panel will discuss three trends that are unlocking the next frontier of programmatic advertising

  • The use of high-quality supply-side data to drive outcomes for advertisers
  • The rapid expansion of containerised algorithms that enable third-party campaign optimisation directly on the supply side
  • The onset of closed-loop supply-side optimisation (CLSO), leveraging on-device identity resolution, edge AI and agentic AI to unlock targeting and measurement anytime, anywhere.

The panelists

Nikola Cucolovski
Global SVP of Analytics & Product
Monks

Mike McNeeley
SVP, Product
Index Exchange

Mattia Fosci
Founder & CEO
Anonymised

Rui de Freitas
Founder & CEO
C Wire