This panel will discuss three trends that are unlocking the next frontier of programmatic advertising
- The use of high-quality supply-side data to drive outcomes for advertisers
- The rapid expansion of containerised algorithms that enable third-party campaign optimisation directly on the supply side
- The onset of closed-loop supply-side optimisation (CLSO), leveraging on-device identity resolution, edge AI and agentic AI to unlock targeting and measurement anytime, anywhere.
The panelists
Nikola Cucolovski
Global SVP of Analytics & Product
Monks
Mike McNeeley
SVP, Product
Index Exchange
Mattia Fosci
Founder & CEO
Anonymised
Rui de Freitas
Founder & CEO
C Wire
