Privacy Policy

1. About this privacy Policy

Effective date: February, 14 2022

C WIRE AG (“C Wire”, “we”, “us”, or “our”) recognizes the importance of privacy and is committed to providing transparency over the use of the data in online advertising. This privacy policy details C Wire’ sdata practices on how we collect, use, process and share the data we may collect through our advertising services (collectively, the “Services”) as well as the ways in which individuals may exercise control over the use of information collected by us. This privacy policy also describes C Wire’s data practices relating to information C Wire collects through its website, and not only pertains to C Wire’s Services. Your use of the Services is also governed by the Terms of Use. As used herein, “personal data” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular C Wire customer or consumer or his or her household. Please note that we may update or change this privacy policy. If we make any material changes we will notify you by means of a notice on our website prior to the change becoming effective.

2. User Identification

We do not collect or process information related to (i) name, user address, place of work, date of birth, email address, or phone number, (ii) hardware-based identifiers such as UDID or MAC Address or (iii) sensitive targeting categories as defined by the European Interactive Digital Advertising Alliance (EDAA) in the European Economic Area (EEA) and under other applicable law (e.g. religion, political opinion, health).

In order to deliver ads, C Wire uses the following 2 methods to identify users depending on the device they use, whether they access our Services on web or mobile, and operating system:

We do not collect information about you directly, but we collect data through our web tags on publisher web pages, our prebid adapter, or through our SDK within publisher mobile apps. We also automatically collect the information listed below about your use of our Services. These tools help us collect and measure session information, time spent on certain pages, and page interaction information.

3. Automatically Collected Information

4. Data use

We use the information we collect for various business and commercial purposes, including those described below:


Data shared with Third Parties.

In order to provide the Services, we need to share data (including personal information) with third party vendors, service providers, contractors or agents who perform functions on our behalf, including the ones listed below. Our service providers are authorized to use the information we provide only as necessary to provide these services to us.

Other Disclosures

We also may disclose information in the following circumstances.

Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.


If you are located in the European Economic Area or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data.

Legal Basis for Processing

When we process your personal data, we will do so, e.g., in the following situations:

Data Subject Requests

You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below.


We retain the data linked to a user up to 12 months from the date of collection.We may also store aggregated and non-personal data for a longer period than 12 months for financial and statistical reasons.C Wire uses generally accepted industry security standards to protect data.Your personal information will be retained in accordance with our data retention policy which is designed to retain data for as long as needed for us to comply with our contractual obligations, employment obligations, and other business purposes, including global legal obligations to retain data. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Use, or take other actions permitted by law.We have implemented reasonable security measures to protect the information we collect from unauthorized access, exfiltration, theft, loss, misuse, disclosure, alteration, or destruction. Please be aware that despite our best efforts, no data security measures can guarantee security.You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.


C Wire is based in Switzerland and we process and store information in Europe or Switzerland. Therefore, we and our service providers do not transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. The data might occasionally be accessed from different locations with the use of VPNs.


This privacy policy only addresses the use and disclosure of information and data by C Wire. Publishers, advertisers and other websites that may be accessible through our Services have their own privacy policies and practices that govern the collection, use, and disclosure of your personal information when you interact with their services and use their products. We encourage you to familiarize yourself with the privacy policies provided by all third parties prior to giving them information or taking advantage of an offer or promotion.


Our Services are not directed to children under the age of sixteen (16) in the United States or children under the age of legal majority in jurisdictions outside the United States, nor do we market products or services to such children.


For any questions about this privacy policy or our data practices, you can contact C Wire:
By email:
By mail: C Wire AG, Militärstrasse 90, 8004 Zürich, Switzerland