Efficient, High-Reach & Visible

  • Client
    Berlin Partner
  • Industrie
    Sports
  • Marché
    Germany
  • Objectif
    High visibility & reach
  • Agence
    pilot Agency Group
  • Formats C Wire
    Story Ad & Showcase Ad

Brief

Efficient, High-Reach & Visible. Digital Awareness Campaign for Berlin Partner.

Solution

Within record time, C Wire’s Creative Studio developed eye-catching large-format creatives that blended seamlessly into the users’ reading flow.Through the AI contextual targeting approach, the campaign reached the exact right audience — sports-affine Berlin residents, while they consumed editorial content about sports such as tennis, hockey, and swimming. The 100% cookie-less delivery ensured that all users were reached efficiently, regardless of browser or cookie settings. Fully transparent reporting at website level gave Berlin Partner valuable insights and demonstrated exclusive delivery across high-quality journalistic environments.

Results

With a minimal budget and cookie-less, AI-based contextual targeting, the campaign successfully engaged the Berlin sports community at scale and raised awareness for the Olympic and Paralympic elite sports campaign.

100%

Viewability

51%

Cookieless Reach

>60 %

Share on Screen

0.26%

vCTR

Ø 6 Sec

Time on Screen

€ 0.-

Production Costs

The collaboration was characterized by high professionalism and transparency. In particular, the comprehensive reporting with in-depth campaign insights built trust and made our joint success measurable. We are already looking forward to more campaigns together.

Lisa Randall, Junior Media Consultant, pilot Agency Group

Our latest success

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