To generate brand awareness and launch new products or services
A branding format offering ultimate visibility - loved by consumers and publishers. Consists of one, or many videos or static images that will appear as social stories, in context, in high quality editorial content.
To get people to think about your business and seek more information – to generate traffic, engagement, video views or leads
Generate more engagement with your video assets. C Wire signposts the relevance of your video to the article in which it appears, through title, descriptive text and call-to-action.
An engaging, responsive format combining a cover image, title, description, logo and a call to action to bring traffic to your site to learn more.
Uses a short or long-form edit of your audio content, showcased with subtitles and a dynamic audio wave to generate attention. CTA links directly to leading podcast platforms where your content is available.
We drive quality on-site traffic. We generate better dwell time and lower bounce rate metrics than other paid communications channels.
We partner with premium publishers to provide reach in quality media. Our proprietary targeting technology works best with quality journalistic content.
C Wire does not track users. That makes us future-proof and GDPR compliant by design.
Uniquely powerful, proprietary contextual targeting technology. Powered by AI, we deliver campaigns only on the most relevant articles on quality news and content portals.
Contact us and we’ll help you plan your campaign with us.
C Wire ingests all journalistic content from every article across our premium media partner network (news and lifestyle publishers only). We dissect it within our NLP pipeline for meaning and relevance.
C Wire algorithms select the universe of matching articles for each individual piece of advertising creative. We analyse the landing page, text and video soundtrack. Each matched article is allocated a unique relevance score.
Our proprietary server prioritises delivery of impressions based on articles with the highest relevance scores, from across the pool of articles identified. This results in high campaign performance in brand suitable environments.
C Wire contextual intelligence generates results on a par with, or superior to, data driven campaigns which use 3rd party data. Not tracking users makes us future-proof and GDPR compliant by design.
C Wire processes content in real time. We algorithmically build a dynamic pool of news and lifestyle content on which to serve advertising content. Within seconds, newly published articles are ingested and given a unique score, per creative.