STORY AD Details

This is the new Story Ad

The ultimate social media branding format that brings together high engagement features with quality media inventory.

best placements
  • Selected in-article placements
  • Exclusively on selected media websites
  • Brand suitability by design
best video tech
  • Adaptive streaming enabling fastest loading time
  • Muted auto-play
  • Plays only in viewport
best performance
  • AI Powered Contextual Matching
  • Seamless integration on websites
  • CPM pricing model

What makes our product Superior.

Contextual Matching

Optimising your campaign to be seen within the most relevant content will ensure great engagement KPIs, for your ad as well as for the traffic generated.

Our proprietary technology indexes all publisher articles and scores them against your ads to focus our delivery on the most relevant content while still ensuring the volumes you need.

Campaigns with us are typically among the bests when it comes to bounce rates and time on site.
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100% addressable - cookieless

With your current data driven campaigns, you already miss up to 50% of your potential reach because of users being on Safari, Firefox or in-app.

Thanks to our 100% cookie-less technology, you can now expand your reach while being more relevant than ever.
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Brand suitability

The combination of working only with a handful of selected publishers and using our proprietary contextual technology allows us to ensure your brand is only delivering on content that is suitable to your brand.

We automatically detect and exclude any article that might be damageable for your brands. Our team also operates and manual screening of historical articles to see if anything inappropriate has been selected by our system.
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Adaptive Streaming technology

Traditionally, video advertising does not use any streaming technology but rather progressive download. Opting for adaptive streaming allows us to minimise buffering times as well as improving loading times.

Ultimately, it means that your ads have improved KPIs with higher viewability, higher completion rates and higher CTRs
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Integrated ad formats

Focusing on high-quality native formats results in ad formats that fit well within all our media partners' websites and increases KPIs again.

Unlike HTML5 creatives that lead to very slow loading times, our creatives are seamlessly integrated which improves again the loading times and KPIs.
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How to start a campaign with us?

The easiest way is to contact us. Our team will be delighted to setup some demos for you and show you how your ads could look like with us.

Brief us

The first step is to brief us with your campaign details so we can make you an adapted offer

Select your parameters

For your campaign, you will be able to decide every parameter:
- Whitelist the websites you want to use
- Define a content blacklist. (e.g. don't show your ads on articles that mention your brand)
- Start & end date
- Volumes
- Content types
- A/B Tests

Reach your audience

Your campaign will run according to your choices and ensure the highest relevance

The technical specifications

Story Ad

  • 1 Logo Minimum size: 64*64px, formats: jpg, png, psd, max size: 1MB.
  • Advertiser name Maximum 40 characters to optimize the display.
  • 1 CTA: 15 characters limit (spaces included)
  • For Stories (<10 stories):
  • Design recommendations
    Image file type: JPG or PNGVideo file type: MP4, MOV or GIF
    Ratio: 9:16
    Resolution: At least 1080 x 1920 pixels
    Please leave roughly 14% (250 pixels) of the top and bottom of the image free from text,
    logos or other key creative elements to avoid covering them with the profile icon or call to action.

Tracking capabilities

  • Click tracking: Click redirect used as landing page or click tracker pixel
    Possibility of having a different landing page for each card of the story
  • Other events tracking: IMG pixel
  • Available tracking events:
    - Impressions
    - Viewable impressions
    - Clicks