Building awareness for asset management services

Luzerner Kantonalbank

Time
December 2021 – February 2022
Country
Switzerland
Campaign Objective
Awareness building
C Wire formats
Sponsored video
Agency
Konnex AG

Brief

Luzerner Kantonalbank provides award-winning private banking and advisory solutions for high net worth individuals. However they had a need to increase awareness of their asset management services. ​​“Moving your wealth on” campaign highlighted investment priorities and the bank’s expertise, directing traffic to a campaign hub.

Solution

C Wire sponsored video delivered Luzerner Kantonalbank’s videos within articles covering topics such as investing, retirement planning and saving in quality journalistic media. The strong relevance ensured high attention and the association with high quality media added to the brand credibility.

Results

C Wire outperformed all other channels used in the campaign. C Wire was the only non-social media in the mix, and the results prove the power of high relevance and visibility within quality media combined with constant optimisation

-62%
Bounce Rate
-16%
Cost per Completed View
+66
Pages per session
x3
Session Duration
In C Wire we have found a competent partner. Thanks to its unique contextual targeting technology, the advertisements are placed precisely in the right context.

Marco Berto, Konnex