+43% people reached
“With MatchPersona, we sharpened our targeting and cut wasted reach. Efficient and smart.”
Contextual advertising, built from your brand
Tell us about your brand and your campaign. MatchPersona turns them into the personas you want to reach, finds the articles and videos they spend time with across 500+ publishers and YouTube, and bids on every impression for the result you are buying.
Your landing page URL in, your personas on screen in a few minutes.

PERSONA
Time-pressed commuters
Lifestyle300+ advertisers run campaigns with C Wire








Why it matters
To a keyword list, these two pages look the same. We read what each story is actually about.
What a keyword list sees
City news · 3 min read
Lorry crash closes the motorway into town
Food · 4 min read
Five lunches you can make in ten minutes
What we read
We start with your brand. MatchPersona turns it into personas, finds the articles and videos each persona spends time with, and MatchOutcome buys the placements that work best.
Your brand
Fun, quick, family friendly.
Personas
Time-pressed commuters, young parents, best-burger hunters
Articles and videos
Morning news, quick lunch reviews, short workout videos
Placements
A Story Ad on the morning news, a bumper on YouTube
Personas built from your brand find your audience in the content they choose to read and watch, on every device and browser.
Every page and video is vectorised before we bid, and your suitability rules apply to every persona. Nothing is bought blind.
How it worksMatchOutcome bids on each impression against the metric your campaign is bought on, from clicks to completed views.
Upload your own personas and brand guidelines, correct anything we inferred, and see exactly what your plan is built from.
Give us your landing page URL and a brief, or upload your guidelines and existing personas. BrandDNA and CampaignDNA capture what your brand stands for and what this campaign has to achieve.
MatchPersona builds lifestyle, life stage and intent personas and finds the content where each one spends attention. You review every persona and adjust it before launch.
We activate your personas on the Trusted Web and on YouTube, and MatchOutcome bids on each impression for your campaign metric.
Over 500 quality publishers, each profiled and measured, so your ads appear next to content we have vectorised.
Publishers under contract with us, with all formats including Impact.
The same publishers through the marketplaces you already use, for standard display and video.
New
Take the same personas to YouTube. MatchPersona matches them to channels and videos, with brand safety and suitability built into MatchPersona itself.
MatchPersona for YouTubeOne persona, one day
Define the persona once. We find those people wherever they spend time.
On the morning train
A full-screen Story Ad in the news they read.
Trusted Web DirectLunch break
A banner next to the lunchtime headlines.
Trusted Web ExtendedHeading home
A six-second bumper on YouTube.
YouTubeOn the sofa
A YouTube ad on the big screen.
YouTube on TVA selection of the publishers we contract directly
























Every domain screened against published inclusion criteria.
Results
Each result is compared with the client's own benchmark for the same campaign.
+43%
People reached
easyCredit · TeamBank
Found in brand-suitable articles, using the brand's existing social ads.
+11 pts
Brand lift
McDonald's · with OMD
A mini game launched the Spicy McCrispy. People spent 12 seconds with each ad.
−54%
Cost per lead
Mastercard and UBS · with Dentsu
Sponsored Posts next to finance, shopping and travel articles.
Lower is better
+75%
Click-through rate
SBB · with Havas
0.35% against a 0.20% native benchmark, and twice as many clicks became visits.
Impact formats give your story the full screen, the full carousel or the full feed, on pages that hold attention.
Full-screen, vertical storytelling on mobile. Swipeable cards with video or image, your logo and a call to action, so the story unfolds the way people already use their phones.
A carousel of cards, each with its own image, headline and link. Show a range, a collection or a journey, and let people swipe to the one that fits them.
Your message inside the publisher's article feed, in their own styling, with a headline, an image and a link. It reads as content and carries the credibility of the page it sits on.
Whoever buys, whether that is our team, yours or your agent, MatchOutcome sets the bid. With C Wire Curation, your own DSP keeps bidding.
Share the brief. We plan, run and optimise the campaign and report back to you.
Build and launch campaigns yourself in the Console, with the same personas and the same reading behind every decision.
Log in to the ConsoleOur personas inside your own DSP, as deal IDs. Run it with us, or yourself in the Console.
Your agent sends a brief through AdCP, MCP or APIs, and C Wire plans and buys.
Request agentic accessWhat clients say
Give us a brand, an objective and a market. We build the personas with you, add the placements and formats, and come back with a proposal.