Formats
Formats people notice, and readers welcome.
High-impact formats built into the page, light and mobile-first, so your brand earns attention in content people chose to read. Every unit meets the IAB LEAN standard for light, well-behaved ads.
What's in it for you
More attention for your message.
Impact formats take more space and invite interaction, from stories to gamification, right inside the article.
A welcome place on the page.
Units sit inside the layout alongside the content, so readers stay with the article and with your brand.
Built for mobile.
Every Impact unit is designed mobile-first and adapts to desktop.
Standard and Impact
Standard units run in the slots a page already has, across our whole supply: publishers under direct contract, the same trusted publishers through their marketplaces, and YouTube. Impact units are built into the page itself and run on Trusted Web Direct, where that integration is in place.
Every unit meets the LEAN standard: light files, expansion when the reader chooses it, and the article always in view.
The grid below is the full range.
Each card opens the format page, with its creative specifications and the placements where it runs.
Questions
Formats, explained
What is the difference between Standard and Impact?
Standard units render in the slot a layout already has and run anywhere C Wire buys. Impact units are built into the page itself, which is why they run on Trusted Web Direct, where the publisher contract carries the page integration.
Which Impact formats exist?
Story Ad, a three-frame narrative that advances as the reader moves down the article. Showcase Ad, a browsable range inside one unit. Gamification Ad, a tap-to-play interaction inside the unit. Sponsored Post, native in form and declared as advertising. Video at Impact, integrated with the page.
How do the formats sit on the page?
Inside the layout, alongside the article, so the content stays in view while the reader scrolls. Every unit meets the LEAN standard for light files and stable layout.
Where do Impact formats run?
On Trusted Web Direct, with publishers C Wire contracts directly. Standard formats run across all our supply.
Where are the creative specifications?
Dimensions, weights, safe areas, tag types and QA contacts are on the creative specifications page, in one place.
The two axes, and the layer
Standard Renders anywhere we buy. | Impact Light, non-blocking, meets the LEAN industry standard. Needs page integration. | |
|---|---|---|
| Display |
| |
| Video |
| |
| Native |
Standard
Renders anywhere we buy.
- Display
- Billboard
- Leaderboard
- Medium Rectangle
- Half-Page
- Portrait
- Mobile Banner
- Video
- In-stream
- Out-stream
- Native
Impact
Light, non-blocking, meets the LEAN industry standard. Needs page integration.
- Native
All formats
Impact
impact · trusted-web-direct
Story Ad
Full width, in-content, sequential.
Reported metric: engagement
impact · trusted-web-direct
Showcase Ad
Multiple products in one unit, browsable in place.
Reported metric: engagement
impact · trusted-web-direct
Sponsored Post
Native to the recommender, declared as advertising.
Reported metric: engagement
impact · trusted-web-direct
Gamification Ad
Interactive, in-content, rewarded attention.
Reported metric: engagement
impact · trusted-web-direct
Spotlight Ad
Dynamic, Memorable, and Built for Impact
Reported metric: engagement
impact · trusted-web-direct
Flex Cube Ad
Interactive, Multi-Dimensional Brand Exploration
Reported metric: engagement
impact · trusted-web-direct
Flip Ad
Scroll-Triggered Visual Transformation
Reported metric: engagement
impact · trusted-web-direct
Wideboard XL
Maximum visibility, maximum impact
Reported metric: engagement
Video
video · trusted-web-direct · trusted-web-extended · apps · youtube
Sponsored Video
Cinematic Storytelling, Native Integration
Reported metric: completed views
video · trusted-web-direct · trusted-web-extended · apps · youtube
Branded Player
Premium Video with Brand Integration
Reported metric: completed views
video · trusted-web-direct · trusted-web-extended · apps · youtube
Outstream Video
Auto-Play Video in Content Environments
Reported metric: completed views
Next step
Plan your next campaign with us.
A brand, an objective, a market. We build the personas and come back with a campaign proposal.