Effective date: February 14, 2022
We do not collect or process information related to (i) name, user address, place of work, date of birth, email address, or phone number, (ii) hardware-based identifiers such as UDID or MAC Address or (iii) sensitive targeting categories as defined by the European Interactive Digital Advertising Alliance (EDAA) in the European Economic Area (EEA) and under other applicable law (e.g. religion, political opinion, health).
In order to deliver ads, C WIRE uses the following 2 methods to identify users depending on the device they use, whether they access our Services on web or mobile, and operating system:
C WIRE uses a randomly generated string stored in the LocalStorage of the user's browser. This means that the ID will be different for every domain that the user visits. This method allows C WIRE to identify a user in order to cap the number of times the same ad is shown to the same user. Predictive models may be applied to improve cross-domain frequency capping but no data or ID is matched across domains.
C WIRE uses its software development kit (“SDK”) technology to identify your advertising ID for mobile applications. For Google Android operating system, we use the Google Advertising ID and for Apple iOS the IDFA.
We do not collect information about you directly, but we collect data through our web tags on publisher web pages, our prebid adapter, or through our SDK within publisher mobile apps. We also automatically collect the information listed below about your use of our Services. These tools help us collect and measure session information, time spent on certain pages, and page interaction information.
We use the information we collect for various business and commercial purposes, including those described below:
In order to provide the Services, we need to share data (including personal information) with third party vendors, service providers, contractors or agents who perform functions on our behalf, including the ones listed below. Our service providers are authorized to use the information we provide only as necessary to provide these services to us.
We also may disclose information in the following circumstances.
Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.
If you are located in the European Economic Area or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data.
When we process your personal data, we will do so, e.g., in the following situations:
You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below.
We retain the data linked to a user up to 12 months from the date of collection.
We may also store aggregated and non-personal data for a longer period than 12 months for financial and statistical reasons.
C WIRE uses generally accepted industry security standards to protect data.
We have implemented reasonable security measures to protect the information we collect from unauthorized access, exfiltration, theft, loss, misuse, disclosure, alteration, or destruction. Please be aware that despite our best efforts, no data security measures can guarantee security.
You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
C WIRE is based in Switzerland and we process and store information in Europe or Switzerland. Therefore, we and our service providers do not transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. The data might occasionally be accessed from different locations with the use of VPNs.
Our Services are not directed to children under the age of sixteen (16) in the United States or children under the age of legal majority in jurisdictions outside the United States, nor do we market products or services to such children.