As C Wire continues to grow and innovate, we are excited to welcome Tiguida Dembele to the team to drive our expansion in France. With over a decade of experience in digital media, advertising technology, and international market development, Tiguida is uniquely equipped to drive C Wire’s expansion and strategic initiatives.
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Tiguida’s journey in the digital and advertising industries spans some of the most competitive markets in the world. After spending 8 years in London, where she honed her expertise in ad tech, media strategy, and audience targeting, she returned to Paris in 2019 to continue helping companies expand into her home market. Her wealth of experience in CTV, display, native advertising, eCommerce, and programmatic advertising makes her a perfect fit for C Wire as we continue to lead the way in AI-powered, cookieless solutions for digital advertising.
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Prior to joining C Wire, Tiguida held pivotal roles at companies like impact.com and FreeWheel, where she was instrumental in managing key accounts and driving business growth across EMEA markets. Her ability to develop and implement successful strategies for inventory monetization, audience extension, and real-time bidding has led to substantial increases in revenue and market share for her clients.
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In her new role as Strategic Sales Advisor, Tiguida will focus on expanding C Wire’s presence in France, helping us develop and implement new strategies for market growth and client success. With her multilingual abilities (fluent in English, French, and conversational in Spanish), she is well-positioned to help C Wire strengthen relationships across diverse markets.
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Tiguida’s passion for digital innovation and her deep understanding of global advertising landscapes make her an invaluable addition to our team. We are confident that her insights and expertise will play a crucial role in advancing C Wire’s mission to unlock audiences by replacing personal data with AI.
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