What share of users is currently reachable using 3rd party cookies?

C Wire News
April 2, 2024
C Wire has conducted a comprehensive analysis of browser usage across various devices and countries to shed light on the impact of relying on technologies dependent on third-party cookies.
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The detailed table provided below illustrates the percentage of users in each country who still support third-party cookies. This discrepancy highlights the extent to which your current use of third-party cookies excludes a significant portion of your audience.

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Country Desktop Mobile Tablet
Albania 68.09% 32.80% 88.07%
Andorra 44.96% 36.61% 69.85%
Austria 54.14% 52.01% 71.22%
Belarus 65.65% 59.41% 62.87%
Belgium 61.46% 46.56% 54.51%
Bosnia 79.68% 78.12% 94.86%
Bulgaria 71.11% 78.52% 82.80%
Canada 59.34% 36.60% 48.55%
Croatia 76.72% 72.76% 84.24%
Czech Republic 64.16% 69.68% 71.90%
Denmark 73.02% 39.83% 47.49%
Estonia 74.49% 56.47% 68.08%
Finland 75.82% 62.66% 68.20%
France 61.15% 63.07% 63.79%
Germany 53.31% 54.56% 68.97%
Greece 74.63% 83.89% 82.20%
Hungary 69.30% 79.65% 79.15%
Iceland 66.58% 44.75% 68.78%
India 88.24% 92.09% 85.97%
Ireland 66.24% 57.44% 66.31%
Italy 70.42% 65.52% 63.36%
Latvia 77.30% 65.10% 85.02%
Liechtenstein 73.18% 40.20% 61.12%
Lithuania 75.09% 23.79% 79.68%
Luxembourg 47.70% 54.72% 65.50%
Malta 72.88% 58.79% 74.70%
Moldova 79.31% 70.79% 88.02%
Monaco 62.53% 38.65% 47.53%
Montenegro 83.72% 71.48% 83.86%
Netherlands 61.92% 50.74% 57.35%
Macedonia 82.53% 74.44% 81.58%
Norway 69.03% 34.04% 48.84%
Poland 77.83% 81.10% 84.15%
Portugal 73.84% 68.06% 70.92%
Romania 84.53% 70.56% 63.45%
Russia 54.82% 58.28% 65.29%
San Marino 88.94% 64.16% 67.02%
Serbia 78.47% 78.24% 83.77%
Slovakia 69.87% 73.44% 79.28%
Slovenia 67.36% 67.50% 81.78%
Spain 73.52% 75.57% 76.28%
Switzerland 60.12% 38.57% 48.34%
Turkey 81.94% 76.39% 76.30%
Ukraine 71.20% 70.98% 88.93%
United Kingdom 62.87% 45.08% 53.46%
USA 62.77% 40.56% 57.64%

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Insightful Tip: It's crucial to reevaluate your technological reliance on third-party cookies. By examining the diversity in browser usage within your ongoing campaigns, you can identify potential biases and adjust your strategies to ensure broader reach and inclusivity.
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Source: March 2024 browser adoption by country from statcounter.com

Author

Rui de Freitas

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