Using a gamification approach, users were engaged in a highly attention-grabbing way and invited to interact. At the heart of the campaign was the playable ad “Catch the Chili!”: To learn more about the Spicy McCrispy, users had to quickly catch the chili pepper among various vegetables. The campaign was delivered with maximum reach via 100% cookieless delivery on Switzerland’s most well-known media brands. In addition, AI-based contextual targeting ensured that the campaign appeared exclusively in brand-suitable environments on news sites.
Thanks to the gamified advertising and AI-optimized environment planning by C Wire, we reached our target audience in a personal and highly attention-grabbing way. It’s unique – and it works without cookies.
