Learnings from the Adtrader Conference 2023

C Wire just came back from the AdTrader Conference in Berlin this week. Here are some of our main take aways:

1. Agencies and advertisers still spend between 60%-85% on Google Chrome due to third-party cookies.
2. Google is sticking to its timeline and will make its privacy APIs available starting in July 2023.
3. Future-proof solutions for contextual ads powered by AI are in high demand from some first-moving advertisers.
4. Some interesting movement fromTelcos for mobile identifiers with Utiq.

We can tell that this is when our solution meets the problem at the perfect time.