At this year’s DEX, one campaign truly stole the spotlight: the innovative gamification initiative that we created for The Swiss Post in collaboration with Havas. By delivering an interactive approach, we demonstrated how brand messaging can really go beyond communication to become an engaging experience. The campaign was a resounding success, showcasing how gamification drives exceptional user engagement.
The challenge was clear: make the Post’s "Meine Sendungen” service more widely known, re-engage existing users, and attract new target customers.The solution?
A standout gamification campaign that brought the Post’s delivery options to life in a playful, engaging way. Using interactive ads, audiences were invited to explore different services by enjoying short, captivating games. These not only sparked curiosity but also deepened the connection with the brand. Users could interact directly within the ad and were then guided to a landing page where they could continue playing and even enter a competition.
Why Gamification?
- Higher Engagement: Game elements immediately captivated users.
- Brand Recall: Interaction ensured a lasting impression.
- Customer Retention: Playful experiences created positive emotions.
- Real-Time Insights: Collected data helped continuously optimize the campaign.
The game
The Results Speak for Themselves:
- 62% Game Starts – Most users interacted with the game.
- +4.1% Brand Uplift – A clear indicator of increased brand awareness.
- High Interaction Rates – Gamified elements fostered a strong connection with the brand.
Ready to Launch Your Own Success Campaign?
We’d love to hear from you! Let’s create a gamification strategy that takes your marketing to the next level.
