Zurich-based digital advertising start-up C Wire is expanding its Swiss team. In March, Patricia Meier Woster joined the company, founded in 2020, as Sales Director. Meier Woster was most recently responsible for international sales in her role as General Manager at Axel Springer Media Impact in London. She has many years of sales and management experience in advertising sales in an international environment. Before joining Axel Springer, Patricia worked for several years in leading positions at international advertising sales house Publicitas, in both New York and London.
With Lisa Tucci, C Wire announces another powerful addition to the Swiss team. In June, Tucci joins the start-up as Sales Manager, from her most recent role at Denz Weine. Lisa already has wide-ranging expertise in digital advertising and start-up environments. Prior to Denz Weine, she was Team Lead, Campaign Management at Capture Media, where she was responsible for customer care and maximizing campaign success.
Previously Sales Director, Switzerland, Martin Garling is promoted with immediate effect to the role of Managing Director at C Wire, and will be responsible for steering the fortunes of the company in Switzerland. "I am very much looking forward to my new role and the continuing challenge of building a rapidly growing start-up business. With more than 270 successfully implemented campaigns in 2022, we were able to prove that our sophisticated contextual targeting solution is not only a cookieless alternative, but also that our campaigns drive increased attention, engagement and great landing page KPI's - thanks to us delivering every ad in the most relevant context," said Garling.
Thomas Spiegel, CEO and co-founder of C Wire, is very excited about the new additions, and Garling's new role: "Martin has been instrumental in C Wire's rapid growth and success since joining us. He is a great colleague; he enriches the team enormously - both professionally and personally. His outstanding reputation in the advertising market, coupled with his publisher expertise, will help us to raise our game in 2023 and beyond. With Patricia and Lisa, we have found two great additions to the team, who will support our clients and agency partners with their expertise and new ideas.