Learnings from the Adtrader Conference 2023

Event
June 7, 2023
C Wire just came back from the AdTrader Conference in Berlin this week. Here are some of our main take aways:
  1. Agencies and advertisers still spend between 60%-85% on Google Chrome due to third-party cookies.
  2. Google is sticking to its timeline and will make its privacy APIs available starting in July 2023.
  3. Future-proof solutions for contextual ads powered by AI are in high demand from some first-moving advertisers.
  4. Some interesting movement fromTelcos for mobile identifiers with Utiq.
We can tell that this is when our solution meets the problem at the perfect time.

Author

Rui de Freitas

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