We’re excited to welcome Sian Barker to C Wire as part of our growing Publisher Success team. Based in the UK, Sian brings over a decade of experience in publisher account management, partnerships, and commercial operations—making her a perfect fit to help expand C Wire’s presence across Europe.
Sian joins us from Dianomi, where she spent nearly five years in progressively senior roles, most recently serving as Head of Publisher Account Management. In this role, she led strategic relationships with some of the world’s leading publishers, developing sustainable monetisation strategies and high-impact partnerships. Her journey at Dianomi began in 2020 and saw her climb from Publisher Account Manager to Senior Manager and eventually to team leader, showcasing her natural leadership and deep industry expertise.
Before Dianomi, Sian held several roles at MarTech Tracker, where she worked as a Partnerships Manager and Key Account Manager, helping digital clients optimise performance across the advertising value chain. Her commitment to personal growth, strong work ethic, and values-driven approach make her a standout addition to our team.
At C Wire, Sian will play a key role in supporting our publisher partners across the world, ensuring they unlock the full value of our cookieless SSP, contextual targeting capabilities and Ad Experiences. With her passion for building lasting relationships and delivering measurable impact, we’re confident she’ll help drive meaningful growth for our publishers and expand our footprint globally.
Welcome aboard, Sian!
