Google annule la fin des cookies tiers — mais l’avenir est déjà là. Safari, Firefox, la CTV et les applications mobiles sont déjà passés à autre chose. La publicité est désormais fragmentée. Les gagnants ? Ceux qui construisent des solutions intelligentes, sans cookies, compatibles avec tous les environnements.
C Wire celebrates a transformative 2024 with global expansion, award-winning innovation, AI-driven cookieless targeting, and a revamped Buyer Pro platform. Discover our milestones and vision for redefining digital advertising in 2025!
Discover how the DOJ’s proposal to divest Google Chrome could reshape digital advertising. Learn how C Wire’s cookieless, AI-powered solutions are driving innovation in a post-Google monopoly era.
Discover key digital advertising trends for 2025, from the rise of CTV and generative AI to the cookieless era, retail media consolidation, and emerging AI-driven ad channels. Stay ahead in a rapidly evolving market.
Omnicom’s $13.25B acquisition of IPG merges two ad giants into a powerhouse, leading the industry with $25.6B in revenue. Discover how this AI-driven consolidation reshapes advertising, scaling tech-driven strategies while addressing market shifts. Learn more!
Discover the highlights of DEX 2024 through Lisa Tucci's personal experience at this dynamic digital marketing event. From insightful talks on AI and gamification to inspiring case studies and engaging networking opportunities, explore how this year’s conference showcased the future of advertising and technology. Read on for key takeaways, exciting moments, and why DEX 2024 was a must-attend for agencies and advertisers.