Built to monetize in a cookieless world. Sell-side signals free from cookies or user IDs.
Traditional SSPs don't focus on generating cookieless demand and DSPs are historically bad at bidding on Safari, Firefox or Edge.
They focus on trying to replace cookies with universal identifiers, often email based which is the opposite of what consumers and legislators are striving for. C Wire understands a new world is upon us and that we need new approaches with AI to keep advertising relevance without requiring user data.
With us, buyers create their own deals directly in our SSP with a layer of targetings that do not require user data or single users addressability. With C Wire as an SSP fueled by our Exclusive Buyer Pro demand, we support you on all devices, browsers with the highest resilience. You can now achieve a perfect monetization on your cookieless inventory.
Cookieless Targetings thanks to AI. We built models capable of finding your audience.
Traditional targetings depend on 3rd party cookies or user identifiers, which limit your buyer's reach to mostly Google Chrome users. Which limits your monetization.
We generate exclusive demand at scale with consistent advanced real-time contextual signals. This way, you can monetize 100% of your users across all browsers and devices, and deliver more relevant ads to your users without invading their privacy.
Higher share of budgets
A bigger piece of the cake. By channeling budgets exclusively to trusted publishers and increasing investments through deals.
Publishers working with our SSP benefit from increased deal volumes, driven by the user-friendly self-service access and our expanded reach in the cookieless environment. Furthermore, as a publisher partnering with us, you won't face the intense competition of the entire internet. This translates to a larger share of budget allocations from the line items created by buyers who are specifically targeting our deals.
An integration for every tech stack. From Prebid.js to our native script, there is a solution for you.
In order to offer you the best possible yield, we have developed integration solutions allowing you to best optimize your monetization. See below our integration options: