C Wire just came back from the AdTrader Conference in Berlin this week. Here are some of ourmain take aways:
1. Agencies and advertisers still spendbetween 60%-85% on Google Chrome due to third-party cookies.
2. Google is sticking to its timelineand will make its privacy APIs available starting in July 2023.
3. Future-proof solutions forcontextual ads powered by AI are in high demand from some first-moving advertisers.
4. Some interesting movement fromTelcos for mobile identifiers with Utiq.
We can tellthat this is when our solution meets the problem at the perfect time.