Learnings from the Adtrader Conference 2023

C Wire just came back from the AdTrader Conference in Berlin this week. Here are some of ourmain take aways:

1.     Agencies and advertisers still spendbetween 60%-85% on Google Chrome due to third-party cookies.

2.     Google is sticking to its timelineand will make its privacy APIs available starting in July 2023.

3.     Future-proof solutions forcontextual ads powered by AI are in high demand from some first-moving advertisers.

4.     Some interesting movement fromTelcos for mobile identifiers with Utiq.

We can tellthat this is when our solution meets the problem at the perfect time.

Published on:
June 7, 2023
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